Why Social Marketing?
Speed, focus, dialogue and Relationship. Unlike TV, Radio and Print, Social Media is the ability to be interactive and be in a 2 way dialogue versus a one way monologue. That means you have the ability to find and recognize more quickly whether you and your message are being understood as intended. It also allows companies to understand the Market and Customer point of view in nearly real-time terms. |
How do we make Social Marketing work for us?
In and of itself, Social Media is a complete waste of time and resources …
Without the elements of Specific Desired Results, Well-formed Strategy, Medium Application and measures to track the difference between true impact and core intention. |
How do we Monitor results?
The monitors a company uses are directly tied to their desired results externally to the Market, Customers and Vendors as well as internally to their Associates and Partners. The type of business that a company pursues (B2B, B2C, Retail, Medical, Manufacturing etc.) coupled with the core operating performance goals of the company will help identify what to use as measures of movement and problem areas.
Specific tools (from 6 different technology and business resources) help monitor action in the areas of Finance, Technology, Communication and Market change are combined to get the most accurate read. |
Do we need to have one or more people dedicated to Social Marketing?
Typically, depending on the performance goals of the company and the accessibility to the market through technology, companies will have a few people dedicated to the Technology side of use and Business Operations functions of the company. |
What are some of the problems in my company that social marketing can help with?
The number 1 need of businesses is to generate revenue and grow. The problems associated with achieving that are many of the problems that social media can address or influence.
Social Marketing has the ability to affect problems associated with the need for increasing awareness of the company value proposition; to increase success potential for new product; to build or rebuild relationships with customers as well as associates; to expand the geographic area from which you draw and connect with customers; creating or repairing Brand and Image in your Market; identify patterns of interest to your market or customers and even recruiting top talent to the company.
Each company is different in their applied use and deployment of resources for Social Marketing. You need a “Map” of the Social Market potential, identify where the company is (in relation to the current market use and direction) recognize the core business needs that can advance more usefully with social media. Get a clear sense of who is vying for your customers and how to stay out in front of them. |
Do you only work for large enterprise customers?
Our clients include Startups in the areas of Technology and Services, emerging growth companies all the way to Fortune 50 companies. Larger companies bring systems, process and scale to the market but often have their passion erode. Startups and fast growth companies have passion and often lack the systems and processes that allow the company to perform elegantly. We help each benefit from the other. |
Do you work with our existing resources?
We are known to “play well with others”. We are not here to replace your resources; we work to compliment what you have in place and help you get the most out of it. |
