This is the true test of value for Social Marketing. The role of ROI is to ensure that efforts toward a given end are worthwhile. Some of the questions we help clients answer :

• How can I know if what we are doing is helping our company be more viable or successful?

• What is the impact of Social Marketing on our Core Revenues and abilities to attract and retain good people?

• What are appropriate ways to know that our efforts are efficient as well as effective?

• How do we prevent waste?

• What measures will help use recognize material threats or opportunities in our Market?

The dimensions of ROI that determine true return include “monitoring” in dimensions of:

People, Marketing, Finance, Technology, Branding and Relationship Dynamics

Activity – types of interaction that people are doing through the tools that generate Social Media related to you and your company.

Relationship Quality – the elements of positive or polarized positions that people take in reference to your company or Brand.

Engagement – the frequency and level at which people interact with you, your company and others.

Trends – Direction of growth and positive change associated with the goals of Social Marketing.